Sigma Performance Group

See What Everyone’s Saying About Sigma

• ABB Inc. North America

  Dear Lenny:

  I am writing this letter to provide feedback on the training conducted by Bill Heffernan while we were both employed with the Square D Company.

  In the course of restructuring the company it was determined that the entire field sales organization would go through extensive sales training to upgrade their skill sets in this area.

  We had a program developed at that time called High Performance Selling and Bill was chosen as one of a select group of coaches for the company. Bill brought tremendous energy to his coaching sessions and pulled people into the process with the techniques he used in his seminars.

  In the ensuing years I was witness to a higher degree of value added selling by my sales force in New England where my sales people found themselves more at ease with higher level executives in their key accounts. This resulted in our gaining more share at these accounts and at higher margins.

  I am at ease with being a reference for Bill with any prospective customer you are working with if this would be of assistance.

  Best regards,

  Bruce E. Wittbrodt Senior Vice President/GM for Medium Voltage Power Products

• GCF Inc. http://www.gcf-inc.com

  Dear Len:

  I am writing this letter to comment on the successes we have had at GCF Inc. in implementing the recommendations made by Bill Heffernan to our sales force. The presentations he made and the seminars he conducted were outstanding and had a definite impact, over time, on both our sales productivity and customer loyalty. Both our top line sales and our profit margins benefited from his easy to implement sales training and customer relationship management program. I would be happy to discuss our successes with any prospect you may have interested in improving productivity of sales.

  Best Regards,

  David Plaut CEO GCF Inc.

• Square D http://www.squared.com/

  Bill,

  I was delighted I chose to attend your selling skills workshop. As a professional sales and marketing professional with twenty years of experience my expectations was that I would learn something I could use but never in this world did I expect such a fulfilling learning experience that taught me so much.

  Your use of the DISC personality assessment coupled with your understanding of the sales cycle was especially insightful. Armed with a better understanding of myself, it is now clear that I can be more effective in dealing with both our internal and external customers.

  The group Instruction, the personal feedback, the teaching skills and friendliness of both you and Len, made for a terrific learning environment. As a result of this training I now feel confident in my ability to both apply the sales skills and mentor others on my team. Congratulations on a job well done.

  Regards,

  Frank Pinkos Regional Sales Manager

• Brady Associates Inc.

  Dear Len,

  Your presentation on “accelerating sales force performance” was the absolute highlight of our staff meeting. You did a great job of researching our Company and what we were trying to accomplish. As a result, you established an instant rapport and credibility with our sales team.

  Brady Associates has used guest presenters for many years. However, we do not believe that we've ever had an individual that was as well prepared or as well received as you.

  Thanks for doing such a great job.

  Sincerely,

  David Brady President

• Dattco http://dattco.com/

  To whom it may concern:

  I would highly recommend Bill Heffernan as an instructor and trainer in all aspects of Sales, Management, and customer related topics.

  Bill designed a special program and then taught all 80+ managers of our organization last year. The response from our company was very positive including many requests to pick other subjects and teach them as soon as possible. As far as a teacher/subject matter expert Bill, in my opinion, is unparalleled. You get a nice mix of subject expertise as well as personal experience. Timely break outs help add to the overall enjoyment of the course.

  We will use Bill again and look forward to the positive results he produces with the trainees.

  Paul DeMaio Motor Coach Division Manager

• Advantage Industrial Automation http://www.advantageind.com/

  To whom it may concern:

  Sigma Performance Group / Len Masiello and Bill Heffernan have helped us with several sales training and other corporate programs over the years. Typically, we have had 25 to 40 people attend these functions.

  Bill Heffernan has conducted several sales training presentations for us. The latest sales planning process was ÒGoals and ObjectivesÓ. From this meeting, our people developed and improved their sales planning abilities. We were able to accelerate their efforts with the help of this activity.

  Len Masiello taught a four step military process to increase sales productivity. This was a very dynamic workshop for our sales group, all of whom had already received some type of formal sales training. The program was enlightening and entertaining while providing our team with a sound methodology for improving sales performance. Len made comparisons between the day to day sales environment and the ability and know-how used to fly high performance jet fighters. Our group was amazed at how these tools could be used to make them more effective in their day-to day sales efforts.

  I would recommend Bill and / or Len for any sales training activities. They are both excellent trainers and also quality people.

  Sincerely,

  Ken R. Entrekin CEO

Programs